Med hovedfokus på kvalitet tilbyr vi løpeklær, treningsklær og sportsbriller som utmerker seg i design, kvalitet og komfort slik at du kan yte maks uten distraksjoner.

Vi er utrolig stolte av å kunne presentere kvalitetsmerkene UGLOW Sport, TIFOSI Optics, Ashmei, Mudroom Backpacks Inc og Handful i Norge.

Vi håper du vil følge oss på veien og ønsker deg en aktiv og strålende dag! Og husk- Litt aktivitet er bedre enn ingenting- Ha det gøy- Stå på- Vi heier på deg!

Sporty hilsen fra

GRIT nation AS

Om du ønsker å føre merkene i din butikk, ta kontakt med oss på:

Vår kontoradresse er:

GRIT nation AS

Billingstadsletta 83, 4etg.

1396 Billingstad


*GRIT definert av Angela Duckworth

 “Combination of Passion and Perseverance for a very long-term, meaningful goal.

 By perseverance, I mean working hard, finishing what you start, even though you might encounter setbacks.

And then I define passion as having an internal commitment to something that doesn´t waver, that you know, you wake up and you think, like, I´m still interested in this, not only the next day or the next week, but months or in the case of adults, maybe not young people, but in adulthood, you know even decades.

So this combination of perseverance and passion is to me an important determinant of achievement, but it´s not at all of character.

Character is much broader. And yes, it includes grit, but also things like curiosity and gratitude, you know- all the things, really, that make us people who are leading lives that are helpful to ourselves and helpful to other people.”

Angela Duckworth


 About UGLOW Sport:

UGLOW Sport is an independent running, cycling and lifestyle brand established in 2015. UGLOW hand-craft innovative and well considered products for training, racing and the toughest conditions. Our style is
unique and we encourage individual expression.

Our production methods are responsible and we take pride in our reputation for being the world’s first 100% Stitch-Free clothing brand. By combining the finest materials and precision production methods the result is lightweight, functional and irritation free. We improve comfort and push the boundaries of performance.

Our small team is passionate, agile and un-restricted with the capacity to design, test and develop
servicing the intricate needs of our community. We live and breathe our craft and find motivation each
day to produce the world’s best running, cycling and lifestyle apparel.
We have created our own path and we are still only just getting started.

Our first 100% Stitch-Free collection was created in 2015 and was subsequently recognised as the world’s first 100% Stitch-Free sports clothing collection. Stitch-Free textile assembly is made possible by using Thermo and Ultrasonic Bonding technology methods to seal seams. Our products are not seamless, but they are 100% Stitch-Free. Our small and skilled production team is based out of our wholly owned production facility in Dongguan, China. Many of the team have been with us since the beginning and are experts in producing Stitch-Free apparel.

We combine Stitch-Free technology with Magnetize™ to remove unnecessary zips from our products. Our Magnetize™ closing system visible on pockets, wrist and ankle cuffs introduces a new level of efficiency and product customisation for the athlete.

Our mission is to encourage movement, health and well being by producing sports apparel that elevates our experience. We strive to encourage individuality and for our community to connect globally. Our choice of clothing should not limit us, but encourage stronger performance with style and elegance.

As competitive athletes we understand the need for comfortable, lightweight and functional clothing. For the recreational athlete and the elites among us, we experience countless elements, which are out of our control. We have a responsibility to our community to produce products that will stand up to the elements and improve comfort plus performance. This is in our DNA and it is our promise to our community. As athletes, clothing is a variable we can control.

Our community is expressive, loyal and passionate. In French, this sums up a real joie de vivre (zest for life). Our community is our #1 fan and we are theirs.


About Ashmei:


Lots of brands aim for sustainability in their approach to cycling apparel. At ashmei it is part of who we are.

We’re not motivated by following trends or competing with other brands. Instead, the needs of athletes and the variables of climate and weather provide our designers with plenty of inspiration. The demands of a sunny summer evening or a grizzly winter morning will be largely the same in a decade as they are today. It’s why every piece of clothing ashmei makes is designed to remain useful long into the future. 

Yet if the changing of the seasons remains near-constant, our understanding of the responsibility we owe the environment is shifting more rapidly. While nature provides the setting for our adventures, even human-powered endeavours are not without their impact. It’s why for us sustainability is every bit as important as performance. 

Sustainability and Performance 

Springing from an obsession with material technology, ashmei puts equal effort into understanding the environmental impact of our choices as we do tailoring them to benefit our athletes. From our first jersey onwards, we’ve taken steps to minimise our footprint while maintaining the best possible results for our wearers. 

Whether working with suppliers to ensure the ethics and sustainability of our supply chains or developing bespoke recycled fabrics, behind each garment lies significant research and investment. A horror of unnecessary obsolescence also informs the way we style and sell our clothing. Unbeholden to market trends, we’re free to update items only when there are real improvements to be made. At the same time, retaining control of our manufacturing processes allows us to further reduce wastage. Even our muted colour palette and minimalist aesthetic are designed to place our products aside from the fashion-driven churn that animates so many sports brands.

Of course, none of these efforts would pay off for the planet if our clothing wasn’t good enough to excite athletes. It’s why for ashmei sustainability and performance are two sides of the same challenge. Here’s how we do it.


ashmei extensively researches our partners to ensure they subscribe to the highest environmental and welfare standards. A recent example of this is our collaboration with Lithuanian fabric manufacturer Utenos. The first in the world to be certified by Greenpeace as complying with its strict environmental procurement standards, it produces the Merino + Carbon fabric used in everything from our baselayers to ride jerseys. Helping us eliminate toxic chemicals involved in creating our clothing, it’s equally dedicated to reducing wastage throughout the production cycle. 

However, ashmei’s responsibility for our products doesn’t end once they’re handed over to our athletes. Ensuring each piece enjoys the maximum possible lifespan, we now also offer a free repair service to save our garments from premature retirement. 


An understanding of material science lies at the heart of the ashmei project. We employ this expertise not only to benefit our athletes but also the environment they inhabit. A key example is our use of Merino wool. A sustainable natural alternative to petrochemical-based fabrics, it has incredible performance properties while also being better for the planet. Not only is Merino biodegradable, but it won’t release microplastics as its synthetic counterparts do. Thanks to its inherent ability to reduce odour and so remain fresh, it also requires less frequent washing, lowering the energy burden required to launder it. 

For occasions when wool isn’t appropriate, we’ve also recently developed a material created entirely from post-consumer PET bottles. Meaning each of our new Landmark jerseys diverts 12 discarded bottles from landfill, it’s a step that allows us to produce performance products while extracting a minimum of new resources from the ground. 

Corporate responsibility

ashmei is a member of the 1% for the planet initiative. This means we send one per cent of our revenue to environmental charities. By choosing to donate from revenue rather than profits people buying ashmei products can be sure of the percentage going towards these causes. 

It also means unexpected costs incurred by us won’t eat into the benefit. Independently audited, not only does our membership of the initiative help make the most of the money we donate, it also allows consumers to have confidence that we’re upholding our side of the bargain. 


Despite being a small company we try to exert an outsized influence on our suppliers. For instance, when sourcing our Merino we only use wool from non-mulesed sheep that are subject to higher welfare standards. While helping reduce our reliance on plastics, our emphasis on wool as a material did previously leave fewer options for vegans athletes. Partly the impetus behind the development of our new 100% recycled Renew fabric, this now provides an alternative material from which we can make our jerseys. 

Yet despite our best efforts, there are still things that fall outside of our control. A solution to creating water repellent garments without recourse to perfluorinated chemicals is one most conscientious clothing companies are currently struggling with. However, as of 2021, the vast majority of the ashmei range is now PFC free. A long term goal for us, we’re working towards eradicating PFCs as soon as possible.


Humans have already taken a lot from the planet. We’re trying to avoid taking more. Currently, ashmei is closing in on our goal of removing all virgin synthetics from our clothing. This means that by 2022 all our synthetic materials will come from recycled sources. 

Alongside continuously examining the impact of our products, we’re also trying to build a sustainable future for the company too. 

Corporate governance and accountability might not be the most exciting way to sell performance clothing, nevertheless, we’ve invested heavily in becoming a certified B-Corporation. Meaning we’ll be independently assessed for social and environmental performance, this also permanently commits us to higher standards of purpose, accountability, and transparency.

For us sustainability isn’t a trend, it’s a commitment. By thinking about the future now, we can all help ensure it’s a better place when we do eventually arrive.


About Tifosi Optics:


That is exactly who we are and who we make our eyewear for. Our mission is to provide technically advanced eyewear to enthusiasts of all sports and outdoor activities. We design, test, and torture our product to enhance your sport whether you’re running a 5k, riding your first century or playing 18 holes on Sunday. Tifosi defines us; we are enthusiasts about our product, our sport, and our fun.


About Handful:

Necessity may be the mother of invention…
But it was our Montanan Founder and CEO Jennifer Ferguson who grabbed necessity by the horns and didn’t let the ups and downs of starting a business buck her off until she gave birth to the Original Handful Bra in 2006. Jennifer was already a mother of two and a fulltime fitness instructor, but she couldn’t find a bra that could keep up with her always on, ever moving, places to be but still look good from wake up to worn out, active lifestyle. Handful is and always will be her beloved third child. Jennifer even named it after herself(her father would always tell people, “She’s a handful.”)
If it seemed like life was sweaty before, that was nothing compared to trying to grow a business with just enthusiasm and a great idea. So Jennifer did what any wise woman would do… she found three more brilliant women who share her passion and can do spirit to help her. Now, together with Tina Thede, Jody Filkins, and Cary Kim leading the way, Handful brings the power of women who celebrate and support one another to more women who want to –“Grab Life by the Handful™”.
Many people think the proper approach to product is a big KISS (Keep It Simple, Stupid) and send it out the door. We believe in eFFing things up! We Feverishly Fuss and Fiddle for Fabulous. In fact, we love a good ‘F’ word so much, we grouped our favorites into what we call our High Five and use them to Forge our way Forward every day.

Fighting for Fabulous

Fashion - Function - Feel - Fun - Fight


About Mudroom Backpacks:


Many Midwest homes have “mud rooms” where shoes and gear are stored before going into the home.  That inspired us to design a versatile, patent protected (US Patent #10,080,411) backpack that is called the Mudroom Quartable.   

We know that when you commute to work, travel to attend destination races or events, or head out to the gym, you probably need to carry an extra pair of shoes.  You may be carrying your race shoes or your fitness shoes or your work shoes, but no matter what, you need a place to put them so you can carry them along with the rest of your gear.

Mudroom backpacks are constructed to let you carry your shoes in separate compartments away from the rest of your gear and devices.  No more dirt on your devices, no more smelly shoes next to your other gear, no more need to carry an extra bag just to keep your shoes from mixing it up with your stuff.  Whatever you’re doing, wherever you’re going, Mudroom gives you a one-pack solution and the Freedom To Change your shoes anytime, anywhere you choose.

Mudroom / Easy / Simple / Clean / Choice / Durably Light / Comfort / Fit / Visible
  • Easy - Make life easier because it reduces the number of bags you need to carry
  • Simple - One pack solution for all of your gear
  • Clean - Separate shoe compartments keep your stuff clean and more hygienic
  • Choice - Multiple access points inside and out for shoes and laptop
  • Durably Light – Lightweight rip stop fabric
  • Comfort – Soft articulated shoulder straps and biomechanical back panel with air flow channels
  • Fit - Easily fits under airline seats / No baggage costs
  • Visible - High visibility reflective carry loops